Guerrilla Marketing

Guerrilla marketing can be a great alternative to traditional marketing, although some would say that is should make up a part of all marketing campaigns. It thrives on original thinking and creativity, where imagination and ingenuity beat out big budgets, delivering dazzling and sometimes headline reaching results.

Guerrilla marketing can be more cost effective than traditional marketing, relying on smaller, more localized brick and mortar ideas like Graffiti, Stencil Graffiti, Reverse Graffiti (clean streets), Stickers, Posters, Flash Mobs, Stealth Marketing (undercover marketing), Treasure Hunts, Publicity Stunts, and making use of the environment we all live and work in.

StreetPR has done some pretty cool stuff, from having hundreds of people on the tube reading the same books, which got tweeted by David Miliband, to spelling out the names of the Parallel Games in stands at sporting events using coloured t-shirts. We love to have our creative juices squeezed and boundaries pushed in order to come up and execute cost effective but memorable guerrilla marketing strategies.

Taking things a step further and considering the social media impact a campaign can have is also really important in making the best of any budget and marketing impact. That’s why StreetPR works so closely with BlueSocial, one of the UK's leading social media marketing agencies.

Call our friendly team on +44 (0)20 3598 1206 or email us at [email protected]