The Student Market

Students are forward-thinking individuals with expendable income. However, as a cohesive unit, they remain largely untapped. Students try new products first, especially technologies, spend their money on things they WANT and fully take advantage of social media. Getting your product into the hands of students can see it take off almost instantly thanks to their huge internal social network.

StreetPR has unique links into the Student Market. One campaign director is a King's College London graduate who is still heavily involved in working with current students through University Sports Clubs and Societies. He was previously head of UK marketing for ‘Ski Le Gap’.
Since 2008 ‘Wicked Student Nights’ and ‘StreetPR’ have combined on numerous campaigns specific to the Student Market. These include brands such as Lynx, Verge Magazine, MTV, Jaegermeister, Bjorn Borg, Wicked Campers, Stoke Travel, Kiss, Jose Cuervo, Vue Cinemas, Urban Nest, Victoria Halls, Noho, Thor Drinks, UK Sports Clubs and many more.

Our primary role is to deliver products and services to students on-campus, through event sponsorship and focus groups.  We also enhance marketing and awareness via social media, and deliver products direct through sampling and competitions within our network of affiliate student businesses. StreetPR has seen huge success with competitions, particularly when focusing on interaction with the product through photos and reviews.

We work with student companies and Student Unions all year round, so whether it’s data capture inside a popular student party, product sampling on campus, focus groups to discuss new ideas or large event promotion feel free to contact StreetPR so we can build your campaigns.

 

On Campus

Targeting students on their own turf is a great place to start, but needs to be handled efficiently and effectively. Interactive campaigns are popular and product sampling can often lead to queues as word spreads fast through student social networks.
StreetPR has contacts across the country for on campus marketing as well as staffing. For advertising agencies we can take care of everything from campaign concept, design, logistics, staffing, implementation, feedback and campaign reporting. No matter whether it’s a service or product, we have the knowledge and understanding of how to engage students, excite them and turn them into a customer for the future.
We have worked with brands in all sectors including food and drink, health and fitness, finance, housing, recruitment, lifestyle, fashion, travel and much more. No matter how big or small your idea, give StreetPR a call and let’s see if we can help you create something amazing.
 

 

 

Student Events

Targeting students through events can be an amazing way to spread the word about your brand, introduce new ideas and concepts, engage with your customers and leave a lasting impression.
There are several options. Sponsorship of existing, successful events - "plug-ins" - are ideal for companies who do not have a huge budget and want to target students in a specific area. Plug-ins work because the students are already guaranteed to be coming to the event and your sponsorship enables you to run experiential campaigns to a targeted audience. Sampling, gaming, competitions or just cool awareness campaigns all work very well in this environment.

For national brands and companies with larger ambitions we can create bespoke events. As you can imagine, with a bespoke event the world is your oyster! In the past we have hosted parties at the famous Café de Paris and Kensington Roof Gardens, which can become "unofficial Freshers Fairs" where one company can showcase a selection of products.

Our events team can cover everything from concept to execution on a national basis and the staffing team can manage everything revolved around recruiting the right brand ambassadors.

 

If you have any questions or would like to have a chat about how we can help your business grow,

Email us on @ or call 0203 598 1206

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