Getting your name recognised and your product into people’s hands can be one of the biggest challenges faced by small businesses. Finding the right marketing strategy when there are so many different options out there might seem daunting, especially as there is no ‘one size fits all’ strategy. There are some practices that will offer great results though, so be sure to incorporate these to maximise your efficiency and get results.
1. Freebies and giveaways
They say there’s no such thing as a free lunch, but for many companies, giving away a sample product or a free trial is a great way to attract attention. Everyone loves to get something for nothing, and people are more likely to try your product or service if there is no commitment required from them. It also increases the likelihood of them mentioning your business to someone else, and word of mouth still packs a huge punch when it comes to competitive marketplaces. There is a cost to your business, of course, but consider it part of your marketing budget and measure the return on investment, and it won’t then seem like a mad idea.
2. Experiential marketing
As you might expect, this form of marketing or advertising allows potential consumers to experience the brand. Experiential marketing in London or other big cities works especially well, as there is a larger potential audience. It works by targeting several senses at once – perhaps taste, smell, sight – and aims to engage the customer on another level. It might incorporate several other types of marketing, like sampling or larger-scale guerrilla approaches.
Ultimately, the aim of experiential marketing in London is to form a connection with potential consumers on an emotional level, as it builds stronger loyalty and boosts repeat purchases.
3. Gestures of appreciation
Everyone appreciates a ‘thank you’ and when it comes from a business, it’s much more unexpected and therefore memorable. Show your appreciation to your customers with a gift for a large purchase, or for their loyalty and a series of purchases. A bouquet of flowers or a bottle of wine is a widely understood token, but it could also be a simple handwritten letter. You’ll be surprised at the effect it has.
4. Social media profiles
These days, having an online presence is very important for businesses. As consumers, we spend so much time online, and with the advent of smartphones, businesses have a chance to be in someone’s pocket or bag every day. As soon as we see something to pique interest, we’ll look up the business. A quick consultation with our favourite search engine will throw up lots of information, like social media profiles, so make sure the first impression counts and have professional profiles in place for any platform your potential customer might use.
Of course, these are just a small selection from lots of different options. The key to effective marketing is to keep reviewing, and keep evolving. Always use a combination of tools in your strategy.