A successful event within the business sector will speak volumes about the professionalism of your brand. If you want to organise an event that will showcase your brand positively then you may want to consider hiring staff to help execute the event. But this in itself can be a task that requires careful consideration.
Here are just a few things you’ll want to ask before hiring the perfect staff for your big event.
What do you specialise in?
It’s important to hire event staffing agencies or planners who ‘get’ what you’re trying to achieve with your event and who have ideally worked on similar projects before. If they’ve worked with companies in the same sector before then they’re likely to have a good understanding of your needs. Similarly, if they are used to putting on business events or business-to-consumer events the same applies. That’s not to say that there are no versatile agencies out there that can help with all manner of events, it just might be prudent to check out their area of expertise and ideally get some testimonials too.
Can we interview?
It’s important to meet your planner first and interview them in the same way you would any other prospective employee who is offering a service to your company.
When are you available?
The event business is a hectic one and many of the best planners will be booked up months in advance. Before you get into the nitty-gritty make sure your chosen firm is available on the dates you require otherwise it’s a big waste of everyone’s time.
What software do you use?
Any good planner will use technology in event organisation for things such as advertisement, budget management and analytics. Finding out how they operate will help you understand their abilities and outlook.
What is included in your fee?
Before sealing the deal it’s important to know exactly what services are on offer, how they charge (a flat rate or hourly fee for example) and what their final quote is likely to be. Cancellation and refund policies are also worth discussing.
What safety and insurance policies do you have in place?
A key aspect of event planning is ensuring the health, safety and protection of attendees and organisers. Liability insurance, risk assessments and good knowledge of health and safety regulations are important here.
Who do I report to?
Good event staffing agencies usually give you a ‘port of call’ in the form of a consistent event manager who will work with you in the run-up to the event and during it. They will also be able to give you information on the number of people participating in the running of the event and the nature of their employment – i.e. full-time staff, freelancers, contracted workers and so on.
How will you factor my brand into the event?
Your brand should be at the forefront of any event and good planners will work tirelessly to help make it noticeable and memorable.