Most B2B and B2C businesses incorporate face-to-face events into their marketing plans and exhibitions are a common way of engaging prospects and existing customers alike. Whatever your objective, the success of this kind of event is very much down to the type of staff you have on hand for the day. Get in touch with the exhibition staff in London to know the tricks.
Remember, your exhibition staff are there to represent your brand, and as such, they are the very essence of your brand to anyone who visits your stand at an exhibition. Forget your graphics, freebies, digital screens and stand presentation. What visitors will remember is the people that they engaged with from your business.
This means that you have a superb route to boosting sales with the right people. Conversely, you can easily switch off prospects by presenting them with staff who don’t have answers to their questions or who don’t present your brand in the right way.
Finding Your Perfect Team
To get the right impact, most brands will hire in flexible exhibition staff in the form of brand ambassadors. These highly trained events professionals will have the knowledge and experience needed to provide your stand visitors with an excellent engagement experience with your brand and your product or service offer.
Agencies provide flexible exhibition staff and brand ambassadors on an ‘as needed’ basis. This means that brands can rapidly access the skill sets that they need without needing to maintain an expensive in-house resource. These agencies always have ready and motivated individuals who are ready to take on event and exhibition work as and when needed. Their staff tend to be extremely motivated, outgoing, personable, engaging and professional. What better asset for your business?
Agencies will provide the right staff as required for branded events. They will ensure that they are trained, correctly presented and the right people for the job – people who are friendly and welcoming, great communicators, proactive and motivated in their roles.
What Your Exhibition Staff Will Do?
The beauty of these flexible exhibition staff is that they will do whatever is needed on the day. They can hand out materials, facilitate guided events, host competitions, manage taster sessions or explain products and answer questions. They will do everything that is needed to provide the right experience for your stand visitors. By doing this, they will naturally increase sales, depending on the nature of your business and your industry. This could be anything from sales on the day for an e-commerce or B2C business through to enquiries and leads for a B2B business with a longer sales cycle.
Either way, it will be easy to measure the ROI and success of this kind of resource investment, and your business will certainly feel the benefits. Maximise the success of your exhibition staff by providing them with the information and resources that they need to do their job effectively and enjoy the benefits.