Five best examples of experiential marketing
Experiential marketing is a great way to engage with your customers and can make your brand more memorable, but what exactly does it involve?
Experiential marketing is a type of marketing that directly engages with your target audience. This type of marketing tends to be very creative and it is a great way to grow and expand your business.
Here are five excellent examples of experiential marketing to inspire you.
The Misereor social swipe
Misereor, a German charity that supports the weakest members of society, recently attracted a lot of attention after setting up an interactive donation display. Using their credit or debit card, the people donating would either slice on-screen bread or untie a child’s hands when they swiped their card. This meant that they were more aware of the difference they were making and were more likely to think about donating again. This is a great way to deal with the lack of transparency around charitable donations and an excellent example of experiential marketing.
The HBO escape rooms
Escape rooms are a very popular pastime; therefore, the American satellite and cable TV network HBO decided to capitalise on this. It created a giant escape room at the South by Southwest (SXSW) festival with three different rooms dedicated to three of its most popular TV shows: Game Of Thrones, Veep and Silicon Valley. The event was extremely popular and it was a great way to promote the new seasons of all three shows at the same time.
The Sensodyne sensitivity test
Sensodyne recently launched a new product: Sensodyne Complete Protection. This may seem like just another toothpaste – nothing to get too excited about, right? – but the company managed to make the launch memorable by creating an all-day event in London. This event included samples, games and even a class on oral hygiene. Thousands of people attended the event and the company even managed to break the Guinness World Record for the largest oral hygiene lesson in the world. What could be a better way to successfully launch a new product than setting a world record at the same time?
The Gatorade Combine athletic experience
Gatorade is well known for its drinks; in addition, its drinks are closely linked to athletes and exercising. This is great news for the brand, as it makes it easier to promote the drinks as health products. Gator capitalised on this by setting up an event at SXSports in Austin, Texas called Combine.
This experienced combined an athletic examination with a free drink, which encouraged people to try out the challenge; after all, lots of people care about being fit and healthy. Gatorade used this to help improve brand awareness.
The 3D Oreo
Oreos are very popular; in fact, they are the best-selling cookies in the US. Although there are several variations of the cookie, the classic cookie remains the most popular; however, the brand gave people the chance to try out interesting new flavours at its 3D Oreo event. This event enabled people to design cookies using 3D printers; afterwards, the cookies were enjoyed by the crowd. This was a fun way to combine modern technology with a classic recipe, although it is worth mentioning that you can’t actually buy any of the new flavours that were created!