In such a fiercely competitive market, where customers are bombarded with messages from a wide range of brands across an increasingly expanding array of channels, getting your brand to stand out is perhaps harder than ever.
With so many potential ways to market your brand and seemingly millions of channels to consider, it can be hard to see the wood for the trees for many business owners. So how can you be sure that you are spending your precious marketing budgets in the right places and in a way that will not only reach your target audience but actually influence their purchasing behaviour?
Appointing a promotional agency in the UK is one way to do just this, for five key reasons:
1. Reaching the Right Customers
Experienced promotional agencies in the UK should have an expert understanding of the customer you are trying to reach and the best mix of tactics and channels to not only get in front of them but make them take action too. Whether you are targeting Gen Z or the grey pound, different approaches are needed. What works for one audience won’t necessarily work for another, and access to the expertise to know the difference is key.
2. A Complete Understanding of the Market
Good promotional agencies in the UK will have an in-depth understanding of the different routes to market, including flyers, events, billboard advertising, broadcast media, web, SEO, video and email marketing. They will be able to put together a bespoke package of these tactics to meet your exact needs and deliver the results required.
3. Expert Consultancy
Promotional agencies in the UK should be able to act as expert consultants to advise clients on everything from planning to strategy, execution and measurement of results. They should also not be afraid to challenge preconceptions to ensure that clients have a strategy in place that will deliver the results they need. A client may think they need one approach when actually experience dictates that another will work better.
4. Professional Staff
Finding, vetting, recruiting and retaining the right promotional staff to act as ambassadors for your brand is not only time-consuming but can also be challenging. Businesses need to have an understanding of the kind of person who will best fit their brand and how many people are needed for a particular campaign – to name just a couple of issues. If you are hiring promotional staff to act as the face of your brand, you need to be absolutely sure they not only understand your brand inside out but are going to be guaranteed to behave in accordance with your brand values.
5. Measured Success
Well-established promotional agencies in the UK will have clear and proven measurement processes in place to be able to easily demonstrate results. This should be accompanied by a transparent pricing structure so that clients can be assured that they are spending their budget in the right way.
Finding a good promotional agency can be the difference between edging ahead of your competitors or being left behind. We regularly work with a wide range of clients from across industry, developing engaging and creative campaigns that deliver measurable results. Get in touch today to discuss your promotional needs.