People buy from people, so having the right personnel on the ‘front line’ meeting your customers and potential customers can be the difference between making or breaking the sale. Product sampling staff can be part of your permanent team or hired in specially to support a specific activity such as a product launch.
The Right People in the Right Places
As part of an integrated marketing campaign plan product sampling is an important element which helps your customers learn about a specific product or range. With the rise in popularity of experiential marketing, sampling is becoming a significant part of a plan. This could take the form of a sampling programme with a retailer – perhaps one of the supermarket chains – or at an event, or even in your own store if you have one.
Giving the public the chance to taste, smell, feel and touch your product can be far more powerful than just telling them about it through a medium other than sampling. By appealing to all senses, marketing teams are able to have a much stronger impact. People are more likely to part with their hard-earned cash when they know everything about a product and you’ve created a desire so strong that it borders on a need. Knowing something tastes delicious because you’ve tried it yourself is much more effective than an advertisement that tells you what it tastes like or leaves it up to your imagination with an image alone.
Sampling a product, even if it doesn’t lead to an immediate sale, leaves the potential customer with a positive feeling towards your brand as a whole. The sentiment is more powerful than many other media can provoke, and that can be enhanced further still if there is a connection with the staff member doing the sampling. Choose them wisely.
Sampling staff need to be ‘people’ people. They need to be able to understand what makes people tick and to be able to build a connection quickly.
Choosing a reputable agency for your sampling staff can offer your brand the flexibility it needs. It can also be a very cost-effective way of supporting a sampling campaign because all the HR processes (sick leave, holidays, etc) are taken care of. With a carefully thought-through brief, your agency will be able to match the perfect staff for your brand. They’ll cover all the training for you, and they’ll be able to cover any unplanned absences that might otherwise jeopardise your sampling activity.
The agency staff will work with you and discuss your objectives and who you see as your target audience. They will also ask you about your sales goals and agree on how you will measure the success of the activity.
An agency can also advise on potential opportunities and events that might be appropriate platforms for your product. Get in touch today for a no-obligation chat.