How can door-to-door flyer distribution impact revenue?

Flyers have been used successfully for decades to assist businesses with the promotion of their products and services. However, even though we are moving into a digital age, evidence suggests that flyers are still a highly effective and successful means of reaching potential customers and influencing them.

Businesses generally pull in their revenue from multiple marketing streams, ranging from direct marketing such as leafleting, advertising online and generating and sharing their messages on social media platforms, as well as word of mouth. Following an evaluation, many businesses often opt for leaflet distribution as almost half of people read addressed mail, with even more looking at the information included on door drops, so this can be an invaluable marketing tool.

What is a flyer and how are they distributed?

A flyer contains information on a leaflet and is a form of advertisement. They are usually printed in bulk and delivered as part of the regular post or they can be hand-delivered as part of a stand-alone advertising drive. There are two types of flyers – a door drop and personally addressed mail; the latter being targeted at the householder by name.

Not all flyers will be applicable to the recipient right away. However, if someone believes that any particular service, for example, hairstyling, gardening or repairs, will be beneficial in the future, there’s a chance they will place it in a folder or drawer and use that service perhaps months down the line. Some brands opt to send out a flyer regularly so that the name is fresh in the mind of the recipient.

How can door to door flyer distribution promote the business?

A flyer can serve a range of businesses effectively, from small start-ups to non-profit organisations and charities. Flyers, both door drops and targeted leaflets, are used by politicians when they are involved in campaigning. A flyer is an affordable means of conveying key messages to an audience and one advantage is that it can target specific demographics.

They can be localised – if a hair salon is seeking to raise its profile and generate new customers, it will understand that its clientele lives within a five or ten-mile radius, so a local leaflet distribution will target the right audience. As an alternative to door to door flyer distribution, flyers can be handed out in busy areas to attract people in the direction of the business.

This is popular among coffee shops, café and restaurant owners and often an incentive such as a discount is offered. Introductory offers can also be included on salon and barber shop flyers to bring in new business, as well as gyms and leisure facilities. This call to action is ideal for a leaflet as it could generate new and repeated customers. It’s important to invest the time and energy into a well-designed leaflet to ensure it is easily read, attractive and eye-catching.

Flyers are cost-effective and have a quick turnaround time

Flyers are a cost-effective way of promoting the message of the business or service. They are inexpensive to print and the door to door flyer distribution is always keenly priced. Furthermore, they can be printed at short notice so businesses are able to promote new offers quickly. They are ideal for new stores, and again an incentive is perfect.

Door to door flyer distribution complements digital promotion

Not everyone is computer literate and many people won’t notice an advertisement online. The internet can have its advantages but if potential customers don’t have access to, or own a computer, then a large part of the market is eliminated. Older people especially respond better to printed materials than the internet. Printed flyers can work alongside digital promotion, and you can include a QR code or website address on the flyer. The flyer is a physical part of the brand and people enjoy seeing or holding a physical object. Above all, a flyer creates brand awareness.

New businesses will particularly rely on promotion because if people aren’t aware they exist, no one will make the journey. Leaflets with enticing offers and a discount that drops through the door is a solid way to build awareness.

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