Whether you are looking for lead generation in London or Louth, now is the time to start the process. To start with, let’s take a look at the small print first.
Do you know the difference between offline and online lead generation? As you would expect, offline generation is a face-to-face process – or perhaps by telephone or Skype – whereby there is interaction with potential clients or customers. The leads might be gathered from attendance at a trade show, expo or networking event; if this is the case, each lead gathered will need to be contacted individually. As you can imagine, offline lead generation is an industrious approach to an eventual sale.
On the plus side, meeting people in person encourages trust and connection, with research showing that leads are more likely to convert if they have actually met someone who represents the company they are purchasing from.
Online lead generation may look easy but it can feel like searching for a needle in a haystack. For this reason, it is well worth considering outsourcing the task.
What should you be looking for when you are considering how to go about creating leads? Firstly, remember that lead generation is the key to the continued success of any business. Try to move away from the mindset that you can do it all by yourself; put simply, you can’t! Research companies – whether lead generation in London or Loughborough – will be able to give you examples of how they have promoted a brand and converted sales, with the two going hand in hand.
Keep it simple
Don’t be fooled by too much tech. Promotional staff can work wonders and although an age-old way of lead generation, it is worth its weight in gold for capturing people’s attention and their all-important contact details. You should also look for firms that provide follow-up services, such as adding the leads into a database or onto your own system. The provision for follow up phone calls is also important, and don’t forget GDPR.
If lead generation is done properly, it can reap some excellent results; if approached in a haphazard way, it can result in time-wasting and a cost explosion. Our advice is to combine both online and offline for the perfect solution. The internet is a goldmine and companies can build a network of contacts by spending time doing research or outsourcing if this is considered too time-consuming a project.
Be wary of calls for online advertising, as this could end up as a bottomless money pit if not handled correctly. Again, if you are unsure what advertising strategy will work for you, seek professional advice.
Successful lead generation is the missing piece of the jigsaw, so start making it work for you.