How to plan an effective leafleting campaign strategy

Leafleting is a tried and tested way of getting information about a product, service or event to a large group of people quickly and effectively.

Companies that use leafleting as a marketing tool to promote their business do so due to its success rate and ability to target specific audiences.

Location

For leaflet distribution London, the opportunities are vast. The city offers numerous locations to target, including the London Underground, tourist attractions, concert and music venues, shopping centres and high streets.

Leaflet distribution London is suitable for every size of business and can suit any budget. Campaigns are planned in advance to ensure maximum coverage and impact and to target the right audience; for example, a campaign aimed at parents and carers with young children would include appropriate family-popular venues at appropriate times of the day. Alternatively, if a company wanted to target business professionals in the financial sector, a campaign in the City area of London at rush hour would be the most effective.

Staff

Some campaigns require the leaflet distributor to engage in conversation with the public. If this is the case, the staff require training in advance and are often recruited specifically for the job. Other businesses may require distributing staff to wear a specific uniform or branded clothing to promote the business or to hand out samples along with the leaflets.

London is the best place for a mass marketing campaign. Leafleting teams can target busy areas at key times of the day to ensure blanket coverage.

Leafleting can be a very personal way of reaching customers. Some companies require distributors to undertake door to door leafleting, such as to advertise a new local business or service. Staff need to be prepared to engage with residents and explain what it is they are promoting. They must represent the company in a professional and friendly manner.

Effectiveness

It is important to monitor the success of a leafleting campaign. This can be achieved by including a voucher or offer on the leaflet and calculating the redemption numbers. Coding the leaflets and requesting that they are handed in in return for a discount or free gift is also effective.

Distributing staff often work for an agency and are answerable to them. Many agencies will ensure that their employees download their interactive app so that they can monitor their location and workings hours. This gives clients peace of mind that their campaign is being executed effectively and efficiently.

Ensuring leaflets are easy to read, clear and professional with all the vital information in one place will create a good impression of any business. Consumers are far more likely to read and hold on to a leaflet if it is something they are interested in and gives them the details they need.

Leaflet distribution in city centres is effective, efficient and a great way to reach audiences with a specific message in a short amount of time and with a lot of information.


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