The popular quotation ‘people buy people’ has been around for decades, and with good reason. Here are five reasons why putting real people in front of your potential customers are a crucial part of any marketing strategy.
Face-to-face marketing is perfect for brand recognition and identity. Meeting your potential customers allows you to demonstrate your products and show how they work. Free product sample distribution is a great way to increase your sales. If customers have sampled your product, they are more likely to buy from you.
2. More Trustworthy
Having real people on the front line of your marketing campaign is a great way to build credibility for your brand and to build connections. People trust people and can identify with them – unlike a company, where people can often feel like a number and not a name. Building connections leads to building relationships. If a person trusts your brand, they are more likely to be comfortable buying from you.
3. More Approachable
Personal connections are important. When chatting online, emailing and even talking on the phone, it’s almost impossible to connect with the person you’re talking to. Tone of voice and non-verbal cues, such as body language and facial expressions, are important when it comes to connecting with your customers. If you put your business out there by attending events and meeting your customers you’re spreading the message that your brand is friendly and approachable.
4. Easy to Remember
People tend to remember faces – not names. Placing a warm and friendly personality in front of your customers will put them at ease without the pressure of feeling like they’re being sold to. The right personality can make for a memorable conversation, giving your brand an unrivalled first impression.
5. Introduce Social Media
Meeting your customers face-to-face improves the likelihood of their subscribing to or following your brand on social media. Being out and about or attending events gives you the opportunity to ask potential customers to click that follow button right there and then. This allows your business to connect with and reach your potential customers on an ongoing basis. Snapping the odd memorable picture of customers involved in your campaign can be shared and re-shared across all social media platforms.
In conclusion, face-to-face interaction provides a personal connection, leading to trust between your business and your target audience. First impressions last. If this is the first engagement your potential customer has with your brand, it’s important you leave a lasting impression. This initial contact could lead to a strong and profitable business relationship. Make sure the team representing your business is armed with product knowledge and they display a warm and friendly personality. Face-to-face engagement gives the opportunity to gather important information from your customers for future contact. Be sure to share all engagements with your customers on social media platforms for maximum exposure.