Lead generation is a marketing term and is the initial step of attracting possible customers and clients to your business. Leads can be created through telephone calls, advertising, for building lists, compiling e-newsletter recipient lists, loyalty programmes and even acquisition for sales leads.
Rise of social media boosts lead generation
With the rise of social media, businesses and individuals can generate leads or drive business opportunities. Many companies participate on social networks, including Twitter and Facebook to promote their spectrum of products and services.
The process may flow as follows – a visitor discovers your company via one of the marketing channels, such as the social media page, or directly through clicking on the website. That person then follows up the call-to-action by taking a further step and sending a message or investigating contact details. This call-to-action results in the visitor arriving on a landing page, which is designed to obtain lead information in exchange for a perk or free product.
That offer could be something of value to them, such as an eBook, an information leaflet or a free online course. This offer, however, must be attractive enough for visitors to merit the giving out of their personal contact details in exchange for access to it.
Having a form on the landing page makes it easy for the website visitor to fill in the information, this is automatically converted into a new lead. Repeating this process over and over can lead to a positive trail of lead conversions which is beneficial for businesses.
Communication via email is popular method
Email is one of the most popular means of communication with businesses, and marketers can take advantage of having the contacts by sending messages to inboxes. This is a prime example of the process of lead generation in London and it has been proven time and time again to be a solid marketing tool. Maybe you took part in an online survey about household products such as washing powders. If you then received an email from the company that compiled the survey, this means of open communication is much less intrusive than if it had been a cold call. Companies requiring assistance with lead generation in London can rely on a solid team of staff to collate and present leads to follow up and then convert into sales.
Good content can be the deal clincher. Once attention has been captured with the content, the call to actions can be set up anywhere on the page, whether that’s inline, at the bottom of the post, or even on the side panel. The happier the visitor is with the content provided, the more likely they are to click on your call-to-action and move onto the landing page. Social media platforms have made it easier than ever to guide followers to take action, from the swipe up option on Instagram stories to Facebook and Twitter bio urls.