Leaflet hand out – the best way to reach the masses

Did you know that 92 per cent of people read the leaflets that are delivered to their homes via letterbox marketing? To benefit from these results, developing and implementing a solid leaflet hand out strategy is essential to:

– Inform how your leaflets will be distributed.
– Determine when and where they will be distributed.
– Establish who will help you to ensure that your message reaches the right people.

Door-to-door leafleting

One of the most effective ways to get your leaflet into the hands of your potential customers is via their letterboxes; however, there are several important considerations to make before pursuing this approach.

There are many companies that can deliver leaflets on behalf of your business; however, your leaflets are likely to be delivered in a bundle with others from a range of different businesses with many of the most affordable plans. If you want to guarantee that your business stands out and is seen by the maximum number of your prospective customers, it will be worth working with a company that will ensure your business is its top priority.

It is also important to know precisely which locations you want to target. The best leaflet distribution companies can create customisable campaigns that will target specific demographics and help you to secure the maximum return on investment (ROI) from this aspect of your marketing strategy.

Face-to-face leafleting

Busy high streets and city centre locations are also ideal places in which to connect with a variety of potential customers. Again, there are several considerations that need to be made to ensure that you are securing the best possible ROI.

Timing and location are of paramount importance. The exterior of busy transport hubs and town centres are often hives of activity and will help you to increase the visibility of your business and effectively promote your products and/or services.

You might also want to identify any special events or occasions that are likely to appeal to your ideal audience. Although you may be required to pay a fee to distribute leaflets at these events, working with the right team can help you to establish important connections with the people you most want to impress.

Pursuing an in-person leaflet hand out strategy also has the benefit of having a team there ready to engage potential customers in conversation. In addition to supplying a brief sales pitch that builds interest, your team will be on hand to answer any immediate questions or queries. This could make all the difference to the number of meaningful connections you ultimately end up making.

Although distributing leaflets might sound somewhat old-fashioned in today’s modern digital age, it remains one of the most effective ways to connect with your ideal audience, increase brand awareness and drive convertible leads that can then be nurtured further along in your sales funnel.


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