Getting your name out there is one of the toughest things for many business owners. They know they have a winning product; however, their strength is in the design and the ideas rather than the marketing. As a leading promotional staffing agency in London, we have a team of people who can support your brand in building awareness using a variety of tried and tested promotion services.
There are lots of different brand promotion services available. Using a combination of tailor-made tools in an effective campaign plan can build brand awareness, carve a definite niche, and increase sales.
In an increasingly digital world, there is still a place for traditional advertising and promotion. We will work with you to determine the best possible platforms for your message to ensure maximum reach. Let’s look at ten promotion services:
Anything that you give to a prospective customer to take away with them and put in a bag or pocket has a chance at being looked at again and another opportunity to persuade.
2. Large format
For visual impact, billboards and other large advertising can be effective, although this often needs numerous sites to maximise impact.
3. Broadcast media
The preserve of brands with larger budgets, TV and radio advertising can still be impactful when you need a ‘broad-brush’ non-targeted message communicated.
There are few brands today that would try to promote themselves without an online presence, so our next suggestions are for online:
Arguably the ultimate online promotion, a website does not have to be complicated to be extremely reactive and support a whole host of information.
If you have a website, make sure you are making the most of search engine optimisation (SEO) to enable the search engines to find it and give consumers the right site for their needs.
Pay per click (PPC)advertising has the advantage of being measurable, providing very useful analytics.
7. Social media
Having a presence on the main social platforms is another great way of being responsive to customers and – more importantly – to engage with them in a way that other promotion cannot.
Video content is everywhere these days. Whether you use a promotional video on a website, social media or even YouTube, it is a great way to attract attention to your brand.
9. Email marketing
Once you have GDPR permission to contact via email, this is a very targeted way to communicate with people. Again, this can be tracked and analysed to give very useful insight into customers’ behaviour.
A blog is an effective way to demonstrate your expertise and promote your brand and product; in addition, it gives your website more credibility with search engines.
When you choose to work with a promotional staffing agency such as Street PR, you can be confident that the activities planned will be effective and integrated across a range of channels. They will also be engaging and measurable to ensure you get the best return on your investment.