It used to be the case that students were hard-up members of society with limited financial means; however, those days are long gone! Today’s students have access to more money than ever before and a strong drive to share their passions and favourite brands with their peers.
Students today are permanently hooked up to their social media platforms, sharing and disseminating information about special offers, new products and the latest must-have trend. As a brand, you only need to persuade one student that your products or services are the latest must-have and you will soon have scores of other interested parties waiting to sample your wares.
News of special offers, freebies, promotions, competitions and money-off savings spread like wildfire across a university campus, so creating the perfect marketing campaign can yield incredible benefits. You only need to persuade one student that your goods or services are the best thing ever and you will quickly have a slew of interested customers knocking on your doors.
Students love nothing more than a party, as can be seen from the huge interest in freshers’ week events where new undergraduates settle into their new university lifestyle. There are lots of other major events scheduled throughout the year for canny brands to take full advantage of.
As an example, Wicked Student Nights runs regular promotional events throughout the year aimed specifically at the student market. These events often feature brands keen to make the most of a young, vibrant audience, with free samples, literature, promotional campaigns, money-off coupons and competitions. Itchy Feet is a similar organisation that encourages brands to promote their goods and services at a huge variety of events attended by young adults.
The right approach
Of course, it takes a certain amount of experience, skill and knowledge to make the most of the marketing opportunities to be found around the student network. A heavy-handed approach will only serve to alienate your potential audience, which is certainly not the effect you are aiming for! That is why it is always preferable to make sure you employ the services of an experienced student marketing agency.
A good agency will be able to offer unique insights into the student mentality, ensuring that your message resonates for all the right reasons. Whether you are planning to introduce a selection of your products at a student event or perhaps considering hosting an event of your own, it is well worth seeking out the best agency to assist you; what’s more, the benefits are likely to far outweigh the cost involved.
Students have never had access to so much disposable income and thanks to their constant use of digital communications, capturing their attention and imagination has never been so profitable. Why not use their sociability to your company’s advantage?