It’s a fascinating subject that feels like it’s been around forever, but it was only in 2014 that the first case study on the subject was published by Harvard Business School.
It’s come a long way from handing out flyers in the 90's, although still this makes up a huge and often important part of the campaign, the one to one distribution. But thanks to the rise of the smart phone era we are able to create amazing user experiences, getting people to purchase whilst they are on the move.
Street Marketing is used by both start-ups and large companies. It takes a lot of planning, permissions and logistics. A good Street Marketing campaign will pull on a number of other disciplines from StreetPR’s repertoire; from our promotional staff, to samplers and product demonstrators, with social media and user acquisitions all playing a part in the success of the campaign.
The bit where many agencies fall down is logistics. Flyers, posters, billboards, samples, technology which works on the move as the environment changes, can all be required to execute a good street marketing campaign. How many samples? What areas? How many people, and at what speed? It can all seem like a little too much - but don't worry we LOVE this stuff and do it daily!
StreetPR are the Street Marketing experts. We take care of your campaign, giving you a little creative flair and a lot of knowledge to help you avoid the pit falls and mistakes others make. We manage the logistics, staff and reporting on your behalf. We love what we do and we want to do it for you.
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